Good to Great: Growth Strategies for Up-and-Coming Nonprofits

Maybe an organization wants to engage with donors on topics they are already talking about. Social data allows a communications team to track popular keywords, or social mentions, that are most important to their supporters. With this information, the organization can capture this energy and put out a donation ask that acknowledges how important a particular issue is to them at the moment. Perhaps there is even a single keyword that can prompt a donation ask. Automated emails based on these social mentions can allow organizations to send messages within hours of when a supporter was talking about it. Automations and triggering of relevant donation asks free up time to draft new content, find new donors or refuel on coffee.