Good to Great: Growth Strategies for Up-and-Coming Nonprofits

As Collins relays in his book, a great organization is one "capable of making a significant difference and achieving sustainability."

So how does an organization get to that point? It certainly isn't easy, as Ross and =mc lay out.

Brutal honesty

In order to truly get to the next level, nonprofit leadership must take a good, hard look at the organization itself. It must assess where exactly the organization is at now, where it wants to go and what's needed to get there. This requires absolute, brutal honesty.