Good Scout Research Study Unveils How Men Really Feel About Philanthropy

The report finds that 73% of men donate money to causes and 71% volunteer their time to charity. While baseline research shows that the amount of money men donate annually has indeed declined in recent years, overall volunteer rates have skyrocketed—increasing by over 70% in two years.

According to Good Scout’s research, men rank Children/Youth as the number one cause they either currently support or would like to support in the future, regardless of age segmentation. “This preference suggests that the family dynamic may play an even larger role in motivating and activating men at every age to engage with causes,” states The Forgotten Man Report. “Infusing family in smart and strategic ways to motivate men to give could move the needle for your mission.”