Good Scout Research Study Unveils How Men Really Feel About Philanthropy

“When it comes to cause marketing and fundraising, nonprofits often focus on the female audience because of their purchasing power and perceived greater likelihood of giving to charity,” said Philips McCarty, CEO of Good Scout. “The goal of our study was to take into account that men do, indeed, support nonprofits, but how we approach them for the ask and how we motivate them to engage is the critical differentiator for successful nonprofit marketing.”