Goodworld Acquires Cheerful Giving to Launch Innovative Fundraising Platform

Earlier this month, fintech startup Goodworld announced that it has acquired Bstow — which is doing business as Cheerful Giving. Cheerful Giving is an all-in-one nonprofit technology system, providing donor management tools to nonprofits. A few of Cheerful Giving’s features include digital roundup donations, mobile apps, event ticketing, auctions, matching donations, e-gift cards, text to give, social media donations, etc.

Dale Pfeifer, Founder & CEO, Goodworld

“Goodworld and Cheerful Giving have joined forces to make everyday actions more meaningful,” Dale Pfeifer, Goodworld founder and CEO, said in the announcement. “Soon people won't be going to a donation page on a nonprofit's website to give. Donations will happen instantly as people shop, interact with friends on social media, attend an event or otherwise encounter a cause that inspires them during their day.”

Through this acquisition came a new platform under the Cheerful Giving brand, which is a platform that combines the tried-and-tested fundraising technology with social and mobile digital tools.

“Together, we’ve built a true social ecosystem for good. With thousands of the world’s leading nonprofits and our growing community of brands and influencers, creating social impact is now a part of everyday interactions,” Richie Kendall, former CEO of Cheerful, said in the announcement.

Richie is now co-founder and chief experience officer of the expanded company.

“Our goal is to make philanthropy interwoven with everyday life’s actions so that giving can become seamless and become a really joyful thing,” Dale told NonProfit PRO in an exclusive interview. “We see that there’s a huge amount of power in these micro-transactions for the nonprofits because they really do add up.”

The platform is launching worldwide in stages and is immediately available in the U.S.