Grand Control of the Year: National Center for Missing & Exploited Children

At the beginning of the four-page letter inside, Walsh describes the passion behind his crusade: "For me, it's personal." In just a few sentences, he explains how the abduction and murder of his son, Adam, back in 1981 led him and his wife to channel their anger and pain into founding the center and a mini movement to protect children. The changes made so far, "bringing about critical improvements to reporting and response systems nationwide," are not enough, he warns. Before the end of the first page, his two-part call to action asks the donor to promise to "Never Stop Looking" for missing children and to make a gift to support the group's programs.