Grand Control of the Year: The Nature Conservancy Hummingbird Membership

The Nature Conservancy

Hummingbird Membership Package

The latest mailing by the Nature Conservancy to reach Grand Control status (in the mail for three years or more) is a membership package, mailed in a No. 12 envelope, that has been in the mail since 2007. The front of the outer is dominated by a four-color photograph of a broad-tailed hummingbird, hovering as it sips nectar from a flower. But instead of a clever teaser, the photo is accompanied by a simple tag: "(Actual Size)." This instantly and effectively demonstrates to the prospect that the bird is tiny, even fragile. The two lines of copy below it are actually just a bit bigger than the bird itself.