Grand Control of the Year: The Nature Conservancy Hummingbird Membership
From there, the organization's mission — preserving important land by buying it — is masterfully explained.
As far as incentives are concerned, there's nothing really spectacular at work. On the front end, the package includes a sheet of 20 address labels with hummingbirds or the group's logo pictured on them. On the back end, new members are sent a hummingbird tote bag and the member magazine, both standard practice for Nature Conservancy's membership acquisition.
- Companies:
- Nature Conservancy
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Going for the Gold
Package of the Year [and Gold winner, Direct Mail]: World Vision U.S.
E-mail Campaign of the Year: Susan G. Komen Race for the Cure
Telefundraising Campaign of the Year: Democratic National Committee
Special Events Campaign of the Year: American Jewish World Service
Multichannel Campaign of the Year: MSPCA Holiday Tree Campaign
On the Edge Campaign of the Year: New York Public Library
Complete List of the 2011 Gold Awards for Fundraising Excellence Winners
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