Grant These 6 Donor Wishes for More Loyalty
Most important, it means your donors’ needs must always be front and center. The people who support you don’t want to feel like customers. They don’t see their gifts as transactions. They believe they are in a relationship with you. And if you want them to love you, you need to look at them the same way.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
