Grant These 6 Donor Wishes for More Loyalty
That means you need to start talking about yourself less and start talking about them more. The temptation is always strong to focus on your organization, its mission and accomplishments. You do so many great things, and it feels like you have to tell people them. But you don’t want to be in a relationship with someone who talks about himself or herself all the time.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
