Grant These 6 Donor Wishes for More Loyalty
When you do need to talk about your mission, the crisis you’re facing and how much you need her help, your ask has to be couched in terms of your donor’s needs and wants. Remember, you’re asking her to give you money in return for nothing more than a good feeling. So the onus is on you to make her good feeling as strong and lasting as possible.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
