Grants Are Grand, But They Don't Heat the Office
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
In a perfect world, the donor timeline works like this: A prospect sees your annual appeal, reads your newsletter or visits your Web site (all of which have the appropriate reply devices to encourage giving), and sends you a check or makes a contribution by credit card. Once this donor has given to your organization, it's highly likely (at least 75 percent) that he will give again in Year Two -- especially if you thank him well throughout the year and remind him in Appeal Two that he gave to Appeal One. In other words, you can count on these gifts year after year after year -- if you treat your donors right.
0 Comments
View Comments
- People:
- Barnes
Related Content
Comments