Grants Are Grand, But They Don't Heat the Office
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Annual giving might not be as sexy as a huge bequest gift or a really big foundation grant, but it's essential to covering the day-to-day expenses that are what your organization's about. Your precious annual-giving donors are the ones who pay the staff and provide the space so your constituency can be served. It's important to treat these folks well, to try to get to know them personally, to find out why they gave you a gift in the first place, and what you or your organization will need to do or show in order for them to increase their gift.
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