The Case for Trust
That's why the feedback is important. But it's also why the feedback needs to be viewed in context and, most importantly, why it should not be the basis for any creative decisions.
As Ernest Hemingway said, "The best way to find out if you can trust people is to trust them."
So hire the best creative people you can find. But once you've made the investment, trust them to do what you're paying them for.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
