The Case for Trust
If they're not the right fit, you can be sure it will become evident soon enough.
But if you invest in a horse and never give it the chance to run full out, on its own terms, you'll never know how fast or how far it can go for you.
Willis Turner is a senior copywriter at Huntsinger & Jeffer. Reach him at willis@huntsinger-jeffer.com
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
