The Case for Trust
What do you think will happen? Actually, you already know, don't you? You'll get opinions. All kinds of opinions. High praise, faint praise, no praise and damnation. And suggestions. Hoo-boy will you get suggestions.
They'll say:
● "I don't feel …"
● "This would definitely make me want to …"
● "This would definitely not make me want to …"
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
