The Case for Trust
Here's the thing: Each person who offers an opinion is commenting from his or her own perspective. People evaluate through the lens of their professional experiences, from the context of their lives and what they think will move them personally to make a gift. Yet, they are not your donor or prospect.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
