The Case for Trust
More important, the psychological and emotional dynamic of simply being asked for an opinion creates its own state of mind. You're asking that person to do you a favor and positioning him or her as your consultant and your expert. That's how each person will see his or her role, and that's how he or she will respond to you.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
