The Case for Trust
As a result, it's very likely that, in developing the package, they have already considered most of the comments you'll get. They thought them through based on their years of experience seeing what works and what doesn't.
But wait: Are we saying that getting others' opinions is a waste of time? Definitely not! Fresh eyes and objective feedback can have value.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
