The Case for Trust
So, how are we to resolve this dilemma? Some writers and artists pre-empt the problem by heading it off at the pass. There are copywriters who include a "verbatim" clause in their contracts, requiring the client to accept the copy exactly as written. The only changes allowed are for typos or incorrect facts.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
