Great Resource on Branding

* A brand is more than a logo, packaging or design.

* A brand constitutes the essence and values of an organization’s work, product or service. The organization’s image and brand equity are developed by how its personality is perceived.

* A brand is the sum total of key ideas, emotions, physical attributes and perceptions that are communicated to your stakeholders (actually, think base and partners — donors, volunteers, members, the media, clients and more), and associated with your organization’s work.