Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

Technical issues righted, he then spent 2004 rebuilding his fundraising team and operations.

Shifting the focus
Monthly giving had always been a core strategy for Greenpeace USA, though relatively minor in terms of the overall fundraising program.

Sherrington was brought in primarily because of his experience with monthly giving in the United Kingdom, where it’s much more the norm in terms of charitable giving.