Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

To say the monthly giving program was reinvigorated is an understatement. It now represents the most significant part of the organization’s gifts, with 25 percent of donors giving an automatic payment on a monthly basis, which accounts for 60 percent of Greenpeace USA’s contributed income.

There are two streams from which it gets people to join its monthly givers, or Frontliners, club. One is conversion from existing members of the organization, urged through member communications such as the organization’s magazine, which includes an ask for the monthly giving program.