Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

The other is in acquisition. Sherrington says Greenpeace has tested the ask in mail acquisition as well as in renewals, but so far its greatest success has been through direct dialogue, where monthly giving is the only ask.

Becoming a monthly supporter is the first option on Greenpeace’s online donation page. And one-time Web and direct-mail donors are contacted 45 to 60 days after their gift by phone and asked to give monthly.