Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

Direct dialogue tends to recruit supporters under the age of 35, most of them new to charity giving and unresponsive to direct mail. Those signing up for monthly giving via direct-dialogue street-team workers simply fill out a form giving their contact and bank information. Signing the form authorizes Greenpeace to debit their card or bank account.