Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

Greenpeace’s success with direct dialogue can, in part, be attributed to the way the program fits so well with the organization’s approach to its mission.

“Our approach to our street-supporter recruitment is directly on-brand,” Sherrington says. “It is, in itself, a reflection of being an activist organization.