Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

“But we take it further,” he adds. “Our recruiter staff … are Greenpeace; they represent Greenpeace. It’s the real thing, when you meet Greenpeace on the street.”

DRM overdrive
Explaining monthly giving’s benefits to members and potential donors is a relatively easy sell for Greenpeace. For one thing, it’s environmentally friendly in that it cuts down on the amount of mail the organization is sending. Second, electronic funds transfer eliminates the hassle of mailing a check. And allowing people the option to stop whenever they like eases the ask.