Seriously Innovative
Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.
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Nevertheless, by taking the focus off the everlasting ask, monthly giving has enabled the organization to focus on the donor relationship.
“Once you’ve got them, all the attention is on retention … You don’t have to take the time to ask over and over again, and instead you can spend that time and energy to develop a relationship that goes beyond giving,” Sherrington says.
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- Companies:
- Greenpeace U.S.A.
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Abny Santicola
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