Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

The program, by its nature, displays both the organization’s and donor’s long-term support of the mission and allows space for a “proper conversation,” Sherrington says. Monthly givers are kept in the loop through a quarterly newsletter that updates them on Greenpeace operations. The newsletter has no financial ask and is focused instead on encouraging participation through action-oriented campaigns, which Sherrington says get double the response rates of special appeals.