Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

The desire to live the Greenpeace mission by engaging in action-oriented campaigns is something that the organization recognizes in its donors and would like to foster. A characteristic common to most of the 170,000 active donors (averaging 55 years old) is the desire to be part of an organization that stands up for what’s right, Sherrington says.