Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

Two-thirds of Greenpeace USA’s e-mail list are non-donors who engage in action campaigns. Sherrington sees opportunity in getting action constituents to give as well as in getting active donors to become more involved with action campaigns.

“Our vision is to build an infrastructure that puts us back across the country, building our base, closely aligning financial support with activism,” he says. “We want donors to participate in actions, and we want activists to donate.”