Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

The bottom line is getting people to broaden their interaction with Greenpeace.

“The mantra here is inspiring supporters to act, whether that’s giving money or taking action,” he adds. “What I expect is that we deliver a ‘Wow!’ experience. Who gets inspired by mediocrity? The theory is that more involved people are closer to the mission and their contributions will grow.”