Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

The anti-whaling campaign included direct mail, telemarketing and e-mail and, in addition to a monetary ask, engaged donors and members in an action campaign where they created origami whales and sent them back to Greenpeace, which then gave them, en masse, to Gorton’s. More than just a petition, it was visual and tangible and it really allowed constituents to directly participate in the organization’s mission.