Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

A challenging message
On of the more challenging bumps in Greenpeace’s fundraising road is the fact that it has an intangible mission of sorts.

“We’re primarily an advocacy group, a campaigning group that doesn’t deliver sort of tangible things day to day like conserving land or anything like that, but we’re about positive change and standing up to abuse of the planet when governments and corporations are doing things that they shouldn’t,” Sherrington says.