Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

Positive change, indeed. Over the years, Greenpeace has championed protection of Antarctica, ocean dumping of toxins, atmospheric nuclear testing, drift nets, commercial whaling and, most recently, protection of the Great Bear Rainforest in Canada.

Greenpeace also faces challenges in the current social and political climate in the United States, where there’s an increased focus on national security. Sherrington says this has limited the space, both physically and in people’s minds, for elements of protest and the organization has found itself at the sharp end of those limitations.