Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

“For me, there’s no question that the GP brand allows us to take risks in fundraising, stand up for principles, do the right thing by donors. I think we’re aspiring to really deliver ‘relationship fundraising,’ not just give it lip service while maintaining effectively a technique-heavy mail operation,” Sherrington says.