Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

Part of “relationship fundraising” involves showing donors that it takes its mission seriously, and the best place to start is at home. Everything in Greenpeace USA’s Washington, D.C. headquarters — from the carpet and countertops made from recycled products, to the energy that powers it — is environmentally friendly. All the elements in its direct-mail appeal mailings display the recycle logo and copy reading, “Printed on recycled paper with no chlorine bleaching used in the recycling process.”