Seriously Innovative
Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
And the organization puts its foot down when it comes to using premiums in its direct mail, too.
“The environmental sector … is known for its premiums: stuffed toys, tote bags, umbrellas. How on earth is dumping that sort of stuff [in mail] consistent with a message about conservation of resources? So we don’t do it,” Sherrington says.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 AllNext »
1 Comment
View Comments
- Companies:
- Greenpeace U.S.A.
E
Abny Santicola
Author's page
Related Content
Comments