Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

It’s all part of Greenpeace’s goal to connect with people over the values, principles and passion that it represents, and to convey hope through its victories.

“There’s a lot of feeling of ‘What hope is there?’ in terms of corporations and government changing,” Sherrington says, adding that Greenpeace’s No. 1 task is showing people that change is possible and they have
the power to make a difference.