Greenpeace's bold fundraising strategies echo its aggressive, cutting-edge approach to protecting Mother Nature's greatest gifts.

By Abny Santicola

That shift, compounded by internal factors, such as weak fundraising management, led to dwindling income and donor numbers for Greenpeace, and signaled the need for a fundraising face-lift.

The organization relied heavily on a canvass operation, with staff across the country going door to door recruiting supporters, and a high-volume direct-mail program.