Grizzard Hires Group Vice President & Senior Strategist

“We’re pleased to have Karen rejoin the team,” said Debbi Barber, president, Grizzard Communications Group. “Her expertise and proven track record in customer relationship management, integrated campaigns and direct-response marketing will provide invaluable insight for our customers.”

Gleason has more than 18 years of nonprofit health care and agency experience. Gleason led direct response at the American Cancer Society (ACS), where she and her team raised more than $100 million annually. Gleason was instrumental in successfully developing and launching the Society's e-mail fundraising efforts. She also played a leadership role in managing enterprise wide e-communications ensuring alignment with the organization's mission and goals. Most recently, Gleason held the role of principal/consultant for Blackbaud, providing thought leadership and CRM expertise for the faith-based vertical. Previously, Gleason served at Grizzard from 1995 to 2000 working with the American Red Cross account team and some of Grizzard’s commercial accounts.