Grizzard Selected as Agency of Record for Union Rescue Mission, Los Angeles
LOS ANGELES, Feb. 24, 2009 — Grizzard Communications Group today announced it will serve as Union Rescue Mission of Los Angeles’ (URM) full-service agency. As the agency of record, Grizzard will be leading the organization’s direct marketing efforts and will work with the URM to perform a comprehensive donor data analysis and develop a more integrated approach to their current fundraising program.
Tim Campbell, Chief Development Officer of URM stated, “Grizzard began its work with Union Rescue Mission doing custom newsletters. Results were consistently exceeding projections, which led us to ask for a proposal covering a greater scope of work. We have now retained them as our agency of record.”
Glenn McKinney, Vice President of Grizzard said, “It is a privilege to be working with such a wonderful ministry, our collective staff have come together and formed an effective and fun team environment. We are considered an extension of their staff, which is the highest compliment any client can pay you.”
URM is dedicated to serving the poor and homeless of greater Los Angeles. In addition to emergency shelter and food, the Mission provides recovery programs for men, women, and families including Christian-based counseling, education, physical fitness, job training and transitional housing. With numbers of single guests up at least 25 percent this year and the number of meals served up from approximately 750,000 in 2007 to more than one million in 2008, the need for a targeted, integrated fundraising approach has never been greater.
Campbell said, “Beyond their superior performance, it is Grizzard’s collaborative style, attention to details and commitment to capturing the heart and voice of our CEO that made our choice easy.”
When asked why Grizzard and URM of Los Angeles have experienced such instant success in a tough economic time, McKinney stated, “We’ve used research and analytics to drive a new strategy, we’ve captured the vision of the mission’s leadership and developed a communication plan that is more relevant to the donor.”
Chip Grizzard, Grizzard CEO stated, “Being the agency of record of one of the finest organizations in the United States is an honor for which we are very grateful. We at Grizzard are continuing to help charities throughout North America raise more money through an integrated, multi-channel marketing strategy. Donors are changing, the media is changing, competition is changing, and we are helping our clients adjust to the new fundraising paradigm.”
About Union Rescue Mission
Union Rescue Mission is a nonprofit organization dedicated to serving the poor and homeless. Established in 1891, URM is one of the largest rescue missions of its kind in the United States and is the oldest in Los Angeles. It provides a comprehensive array of emergency and long-term services, including food, shelter, clothing; medical and dental care; Christian recovery programs, transitional housing, legal assistance, education, counseling, and job training to needy men, women, children and families. For more information and how you can help please visit www.urm.org.
About Grizzard
The 90-year-old Grizzard Communications Group works with more nonprofits than any other agency in the United States.
Through offices in Atlanta, Los Angeles and several other major U.S. cities, Grizzard Communications Group serves nonprofits across America. Clients include: AARP Foundation, The Salvation Army, American Red Cross, Rescue Missions, Food Banks, Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins, State Sheriffs’ Associations, Prostate Cancer Foundation, National Urban League, and various Animal Welfare and Humane Societies. More information can be found at www.grizzard.com.
Grizzard Communications Group is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.
