Grooming the Next Generation of Donors: An Interview With Miami Jewish Health Systems' Blaise Mercadante

Many nonprofits face the hard reality that their strongest donors are aging. At the same time, they have a very small base of new, younger donors to sustain the organizational services in the future.

That's exactly the situation that Miami health care nonprofit Miami Jewish Health Systems found itself in. So in order to grow its donor base and engage a younger generation, MJHS has reorganized its business model toward growth-oriented services to reach the next generation of donors. For instance, MJHS is holding a homecoming-themed gala reminiscent of high-school musicals for its platinum anniversary celebration, including impromptu performances and interactive events.