Grooming the Next Generation of Donors: An Interview With Miami Jewish Health Systems' Blaise Mercadante

FS: What channels do your current donors respond best to, and how does that compare to younger prospects? What channels do you think will be vital in the future to cultivate a younger demographic?
BM: We find that our current donors respond to the personal touch — relationships fostered through phone calls, visits, lunch. Younger donor relationships can be maintained in part by electronic connections like social media, but they also crave personal contact in a way relevant to them. In the future, to cultivate a younger demographic in the donor community, organizations should host events that are relevant to younger donors and communicate via social media.