Grooming the Next Generation of Donors: An Interview With Miami Jewish Health Systems' Blaise Mercadante

FS: Where do you plan to invest your resources to offset the aging donor base, and what areas do you think are crucial for fundraisers to engage in to sustain growth and dollars?
BM: One area which is increasingly a focus for us is corporate philanthropy, as well as women’s philanthropy — women make 80 percent of the health care decisions in the U.S., so for our organization, it’s a key group to invest in. In addition, we plan to invest more in developing partnerships with physicians and other health care providers. Lastly, here in South Florida, no organization can survive without a strong relationship with the Latin community, so we’re always integrating with that sector of the South Florida community, perhaps bringing donors over for some café con leche and a chat.