Grooming the Next Generation of Donors: An Interview With Miami Jewish Health Systems' Blaise Mercadante

Here, FundRaising Success talks with Blaise Mercadante, chief development and marketing officer at MJHS, about the organization's efforts to groom the next generation of donors.

FundRaising Success: Traditionally, who are your typical donors? What are their demographics (age, income, education, etc.)?
Blaise Mercadante: This year, we have been celebrating the 70th anniversary of our founding. In the past, our donor base was comprised primarily of the emerging Jewish community of the 1960s, 1970s and 1980s in Miami. They saw the "Jewish Home," as they called it, as a statement about the Jewish community, a sign of pride and commitment of care for their parents.