Grooming the Next Generation of Donors: An Interview With Miami Jewish Health Systems' Blaise Mercadante

FS: How do you plan on engaging with younger donors and cultivating them? Do you have specific fundraising tracks and appeals targeted at younger prospect donors compared to your current and traditional donors?
BM: First, we plan to survey younger prospects we want to reach with regard to their interests and needs, then develop services and communication to address those needs and make MJHS relevant to them as a vital part of the greater community. We know that younger donors want to make an impact on the world that they cannot create on their own, and we must communicate that supporting MJHS helps them accomplish just that. Increasingly, the best way to talk to them is via the communication channels they use most, namely via e-mail, social media and other online media.