Grooming the Next Generation of Donors: An Interview With Miami Jewish Health Systems' Blaise Mercadante

FS: How do you balance your current donor appeals against acquisition of younger donors? How do acquisition efforts with more traditional donors differ from those of younger prospects?
BM: First, there is no conflict in reaching older versus younger donors. Their objectives are identical: Both want to fix the world. The only difference is the two generations use different language and are reached through different means.