Grooming the Next Generation of Donors: An Interview With Miami Jewish Health Systems' Blaise Mercadante

In acquiring new donors, we continue to engage and involve traditional donors through established methods but are careful to stay current with always-evolving fundraising methodology. We have had great success reaching and engaging new donors of the younger generation via new technologies (for instance, social media platforms like Facebook and Twitter), and while many traditional donors may not be using e-mail or the Internet nearly as much as younger ones, we have been surprised at how many grandmothers and great grandmothers are on Facebook!