Grooming Your E-list

In my inbox this week was an e-mail advertisement for a new, all-natural approach to dealing with hair loss. Fortunately, that’s one thing I don’t need to worry about.

But the marketing pitch did get me thinking about all the excitement around “growth.” The increase in U.S. postal rates has all the direct-response fundraisers I know focused on list growth — specifically, growing their e-mail files.